If you’ve ever been in the market for a new car, you know the feeling. It’s something that most people dread more than the dentist. The haggling and high-pressure sales tactics like “this deal is only good for today!” make you want to scream.
I’ve been there myself. I can still remember when my girlfriend called me nervously from a dealership’s parking lot because she was having a hard time saying No. I encouraged her to walk away and with a little bit of convincing she eventually drove off. Several days later that same dealer was ringing her phone off the hook trying to sweeten the deal.
Last week I was talking to some parents at my daughter’s cross country meet. And one happened to be shopping for a new van. It was a new model, so buying used wasn’t an option. He had been negotiating to get the right price – still in the let’s make a deal phase. [Read more…]